Privacy policy

PRIVACY POLICY

Matthew Konsmo • Coldwell Banker Danforth

www.matthewkonsmo.com

Effective Date: April 2026  |  Operated by Konsmo Media LLC

Quick Summary: We collect information you give us and data about how you use our site. We use it to connect you with real estate services and improve your experience. We do not sell your personal information. Washington State residents have the right to access, correct, and delete their data. To exercise your rights, email matthewkonsmo@gmail.com.

1. Introduction

This Privacy Policy describes how Konsmo Media LLC, doing business as Matthew Konsmo – Coldwell Banker Danforth (“we,” “us,” or “our”), collects, uses, shares, and protects personal information when you visit www.matthewkonsmo.com (the “Site”) or interact with us in connection with real estate services.

By using the Site, you agree to the collection and use of your information as described in this Privacy Policy. If you do not agree, please do not use the Site.

We act as the controller of your personal data. Third-party service providers we work with assist us solely in their capacity as data processors and are contractually bound to protect your information.

We are a real estate practice licensed in Washington State, serving buyers and sellers across Western Washington including Kirkland, Woodinville, Redmond, Bellevue, Edmonds, Camano Island, and Seattle neighborhoods.

2. Information We Collect

A. Information You Provide to Us

We collect personal information you voluntarily provide when you:

• Fill out a contact form, home valuation request, or property inquiry on the Site
• Subscribe to email updates, market reports, or listing alerts
• Schedule a consultation, showing, or call
• Communicate with us by email, phone, or text message

This information may include your name, email address, phone number, mailing address, property preferences, budget range, and any other details you choose to share.

B. Information Collected Automatically

When you visit the Site, we and our third-party service providers may automatically collect:

• Device and browser data: IP address, browser type, operating system, screen resolution, device type, language settings, and general location (city/state inferred from IP address)
• Usage data: pages viewed, time spent on pages, links clicked, referring URL, navigation paths between pages, and access times
• Cookies and similar technologies: see Section 6 for full details

C. MLS and Property Search Data

The Site may display property listings sourced from the Northwest Multiple Listing Service (NWMLS). When you interact with listing data — such as saving a property, running a search, or requesting more information — we may record that activity to provide more relevant service.

D. CRM and Communication Data

If you communicate with us by email, text, or phone, or if we use customer relationship management (CRM) tools to manage our relationship with you, we may collect and process email content and metadata, text message content and metadata, communication timestamps and history, and notes from our interactions with you. CRM data is used to maintain accurate records, facilitate follow-up, and provide personalized service.

E. Information from Third Parties

We may receive information about you from analytics providers such as Google Analytics, social media platforms if you interact with our pages, property records and public records databases, and referral partners or other real estate professionals.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Responding to inquiries: to answer questions, schedule showings, and provide property information
• Real estate services: to represent you as a buyer or seller, facilitate transactions, and fulfill obligations under Washington real estate law
• Follow-up communications: to send appointment confirmations, reminders, and service-related messages
• Marketing and listing alerts: if you have opted in, to send market reports, new listing notifications, open house invitations, and price change alerts
• Site improvement: to understand how visitors use the Site and improve its content and functionality
• Relationship management: to maintain records of our communications and provide personalized service
• Legal compliance: to comply with Washington State real estate law (RCW 18.85 and 18.86), NWMLS rules, and other applicable regulations
• Fair Housing compliance: to ensure services are provided in accordance with the Fair Housing Act and the Washington Law Against Discrimination (RCW 49.60)
• Security and fraud prevention: to detect and prevent unauthorized access, fraud, and other harmful activity
• Anonymous analytics: we may create anonymized or aggregated data for research, reporting, and service improvement

We will not use your personal information for purposes materially different from those described here without your consent.

4. Use of Artificial Intelligence

We may use artificial intelligence (AI) and machine learning technologies in connection with the Site and our services, including:

• Content generation: AI may assist in drafting property descriptions, blog posts, market reports, email communications, and other written content displayed on the Site or sent to you
• Communication assistance: AI may help draft or suggest responses to inquiries; a human reviews significant communications before they are sent
• Property recommendations: AI may be used to identify properties or opportunities that may match your stated preferences
• Market analysis: AI may assist in analyzing market trends and conditions presented on the Site

AI-generated content is reviewed for accuracy and appropriateness, but may contain errors or omissions. Do not rely solely on AI-generated content for real estate decisions without independent verification.

You have the right to request information about whether AI was used to generate specific content, request human review of significant AI-assisted decisions, and provide feedback on AI-generated recommendations. Contact matthewkonsmo@gmail.com to exercise these rights.

5. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service providers: companies that help us operate the Site and deliver services, such as website hosting, CRM platforms, email delivery, analytics, and NWMLS IDX data providers. These providers are contractually bound to use your information only as directed by us.
• Coldwell Banker Danforth: as a licensed agent affiliated with Coldwell Banker Danforth, we may share information with our brokerage as required by Washington State law, NWMLS rules, and our franchise agreement.
• Advertising platforms: we may share limited data (such as device identifiers and browsing behavior) with platforms like Google and Meta to deliver relevant advertising and measure campaign effectiveness. We do not share phone numbers or SMS opt-in data with any third party for marketing purposes.
• Professional advisors: lawyers, accountants, or other professionals engaged in connection with our business.
• Legal requirements: if required by law, court order, or government authority, or to protect our legal rights or the safety of others.
• Business transfers: in the event of a sale, merger, or transfer of business assets, your information may be transferred. We will notify you if this occurs and your information becomes subject to a different privacy policy.
• With your consent: we may share your information with other parties with your explicit permission.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site and understand how it is used.

Technologies We Use

• Cookies: text files stored on your device that identify your browser or store preferences
• Local storage: browser-based storage that functions similarly to cookies and can hold larger amounts of data
• Web beacons / tracking pixels: small image files used to track whether a page or email was opened and whether links were clicked

Cookie Categories

• Essential: required for the Site to function (e.g., session management, security)
• Analytics: help us understand traffic and user behavior (e.g., Google Analytics)
• Advertising / conversion: measure ad campaign effectiveness and enable interest-based advertising on platforms like Google and Meta
• Preference: remember your settings and preferences across visits

Your Cookie Choices

You can control cookies through your browser settings. You may also opt out of specific tracking using the following tools:

• Google Analytics opt-out: tools.google.com/dlpage/gaoptout
• Google ad settings: adssettings.google.com
• Meta ad preferences: facebook.com/about/ads
• Digital Advertising Alliance opt-out: optout.aboutads.info
• Network Advertising Initiative opt-out: optout.networkadvertising.org
• Privacy-focused browsers (e.g., Brave) or extensions (e.g., uBlock Origin, Privacy Badger)

Note: opt-outs are device- and browser-specific. You will need to opt out on each browser and device you use. We do not currently respond to browser “Do Not Track” signals, but we do honor Global Privacy Control (GPC) signals where technically feasible.

7. SMS Text Messaging

A. How We Use SMS

We use SMS text messaging to confirm appointments, send reminders, and notify you of important updates. With your consent, we may also send SMS marketing messages including new listing alerts, price reduction notifications, open house invitations, and real estate market updates.

B. Consent and Data Use

By providing your mobile phone number and opting in, you consent to receive text messages from us. Consent is not a condition of using our services. We will not share your phone number or SMS consent data with any third party for marketing purposes.

C. Opting Out

Reply STOP to any SMS message at any time to unsubscribe. We will send a confirmation. You may re-subscribe at any time by contacting us.

D. Assistance and Rates

Reply HELP to any message for assistance, or email matthewkonsmo@gmail.com. Message and data rates may apply. Message frequency varies. Contact your wireless carrier for questions about your plan.

8. Your Privacy Rights

Washington State residents have the following rights under Washington privacy law:

• Access: request a copy of the personal information we hold about you
• Correction: request that we correct inaccurate or outdated personal information
• Deletion: request that we delete your personal information, subject to legal retention obligations
• Portability: receive your information in a portable, machine-readable format where technically feasible
• Opt-out of marketing: unsubscribe from marketing emails using the unsubscribe link in any email, or contact us directly
• Non-discrimination: we will not discriminate against you for exercising your privacy rights

To submit a request, contact us at matthewkonsmo@gmail.com or www.matthewkonsmo.com/contact. We will respond within 45 days. We may extend this period by up to 45 additional days if necessary and will notify you of any extension. We may need to verify your identity before processing your request.

9. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law:

• Contact and inquiry data: up to 3 years from last contact, or as required by Washington real estate record-keeping rules
• Transaction records: 6 years from transaction close, per Washington State real estate license law (RCW 18.85)
• CRM and communication data: for the duration of our active relationship and a reasonable period afterward
• Analytics data: as configured in our analytics platform (typically 26 months for Google Analytics)
• Marketing preferences: until you update them or opt out

When personal information is no longer needed, we securely delete or anonymize it.

10. Data Security

We implement reasonable technical and organizational measures to protect your personal information, including SSL/TLS encryption for data transmitted through the Site, password-protected systems and access controls, and regular security reviews of our website and hosting environment.

No method of transmission over the internet or electronic storage is 100% secure. While we use commercially acceptable means to protect your data, we cannot guarantee absolute security. In the event of a data breach affecting Washington State residents, we will provide notification as required by the Washington Data Breach Notification Act (RCW 19.255).

11. Third-Party Links and Services

The Site may contain links to third-party websites and services, including MLS search portals, mortgage tools, Google Maps, and social media platforms. This Privacy Policy does not apply to those third-party sites. We encourage you to review their privacy policies before sharing personal information. Third-party services we use may include Google Analytics, Google Maps, WordPress, NWMLS IDX providers, email marketing platforms, and Meta (Facebook/Instagram).

12. Children’s Privacy

The Site is not directed to children under 18 years of age. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected personal information from a minor, we will delete it promptly. Contact us at matthewkonsmo@gmail.com if you believe we have inadvertently collected such information.

13. Fair Housing and Non-Discrimination

Konsmo Media LLC and Matthew Konsmo are committed to the Fair Housing Act, the Equal Opportunity Act, and the Washington Law Against Discrimination (RCW 49.60). We do not collect or use personal information in any manner that discriminates on the basis of race, color, national origin, religion, sex, familial status, disability, sexual orientation, gender identity, marital status, or any other protected characteristic under federal or Washington State law.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. For material changes, we will provide notice on the Site or by email at least 30 days before changes take effect where feasible. Your continued use of the Site after the effective date of an updated policy constitutes your acceptance of the changes.

15. Contact Us

For questions about this Privacy Policy or to exercise your privacy rights, please contact us:

Matthew Konsmo

Coldwell Banker Danforth

Konsmo Media LLC — Western Washington

Email: matthewkonsmo@gmail.com

Website: www.matthewkonsmo.com/contact

Phone: 425-463-8243